IWC

IWC From Schafhassen in Eastern Switzerland close to the German border and therefore influenced by the German market for design and quality. IWC produce mainly large case size engineered exceptional watches. Appealing predominately to the male market the brand has a special niche position in the market. Famous models such as Portuguese, Ingeniur, and Big Pilot are worn by customers looking to make a fashion statement without shouting loudly. A program of more in house watch movements has been developed over the last ten years and now much of the range has unique factory designed calibres. These models are fairly easy to spot in the collection as they are around 30% higher priced than a comparable timepiece. With over 20 years direct experience of retailing IWC, Chronoedge favours specialist watches with high retained values including Panerai, Rolex and Patek Philippe.